Continuing Professional Education

Program content and Learning objectives:   This course is on utilization of cost-effective marketing strategies without employing high-cost advertising. It shows how to: develop and implement a marketing plan on personal recommendations; utilize your employees, customers, business friends and acquaintances to spread the good words on you business; build trust through a policy of openness; educate potential customers; help customers find your business; develop and employ a good customer recourse policy; and more. It also provides you strategies to market your product and services on the Internet effectively utilizing it dynamic interactive features.