Course Information
Course No: 7505
Course Name: Marketing Without Advertising
Course Material: Book: Marketing Without Advertising by Michael Phillips & Salli Rasberry
Program content and Learning objectives:
This course is on utilization of cost-effective marketing strategies without employing high-cost advertising. It shows how to: develop and implement a marketing plan on personal recommendations; utilize your employees, customers, business friends and acquaintances to spread the good words on you business; build trust through a policy of openness; educate potential customers; help customers find your business; develop and employ a good customer recourse policy; and more. It also provides you strategies to market your product and services on the Internet effectively utilizing it dynamic interactive features.
The objective of this course is to develop an understanding of cost-effectives ways of marketing your product and services without using high-cost advertising.
Course level: Basic
Course prerequisites: None
Advance preparation: Not required
Instructional method: Self-study
Amount of recommended CPE credit: 12
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