Course Information
Course No:
7511
Course Name:
Indispensable Marketing Strategies
Course Material:
1. Book: Indispensable Marketing Strategies by Paul Fransis Musgrave
2. Study guide with review questions and feedbacks
Program outline:
This course helps you to develop sound marketing strategies to fend off your rivals, satisfy your customers,
and increase your profits by securing a competitive profitable advantage.
The objective of this course is to develop a good understanding of proven marketing strategies that can be
used to promote businesses.
Learning objectives:
What the secrets of successful market segmentation are.
How you position your products and services for customer trust.
How you leverage your brand equity.
How to develop a strategic advantage.
How to simplify your pricing strategies.
About distribution channel dynamics.
How develop your strategic priorities.
About strategies for gaining and retaining market share.
Program level:
Basic
Prerequisites:
None
Advance preparation:
None
Type of delivery method:
Self-study
Recommended CPE credits:
10
Final examination expiration date:
The program participant will have one year from
the date of purchase to complete the program.
Registration information:
To register go to http://www.webcpe.net/account/ac-registration1.php
to establish your user ID.
No prepayment is required.
Refund/cancellation policy:
Go to http://www.webcpe.net/account/policies.php
to see our refund/cancellation policy.
Complaint resolution policy:
Go to http://www.webcpe.net/account/policies.php
to see our complaint resolution policy.
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